An inexpensive upstart operating Linux, Roku’s hockey-puck sized Netflix-and-more video streaming field emerged out of nowhere in 2010 to rally waves of cord-cutters who cancelled their cable. What its chunky remote lacked in options, the field greater than made up for in software Gadget program. While at first Apple struggled to rationalize its comparably barren Apple TV-verse, Roku was providing hundreds of channels and probably the most partnerships with the biggest players.
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