Brides in search of the quiet luxury vibe are gravitating toward elongated diamond shapes, like ovals, emeralds and marquises. Jewelers highlighted old mined and European cuts as other popular styles that give an “old money” vibe, and mentioned heirloom diamonds are another go-to option. Jennifer Lopez wears a $340,000 diamond pavé necklace within the video for Can’t Get Enough, her latest single. An worldwide association of Hong Kong and Middle Eastern enterprises is spearheading initiatives to advertise enterprise collaborations between the two markets. Okavango, Botswana’s government-owned rough diamond marketing firm, has joined the Natural Diamond Council .

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