Betty Crocker Creates Stunning It Bag
Food purses are having a surprisingly chic moment, with brands like Chomps and Capri Sun releasing their own versions of edible-inspired handbags. The latest to join this trend is Betty Crocker, which just launched The Betty Ate Collection, a trio of $89 handbags shaped like slices of cake.
The collection features three desserts to carry around on your arm: Yellow Cake with chocolate frosting, Triple Chocolate Fudge, and Strawberry Cake with cream cheese frosting. Each vegan-leather purse can also be customized with removable decorations, from candles to strawberries and chocolate accents.
The Cake Purse Craze
The first batch of The Betty Ate Collection completely sold out upon release, with fans taking to social media to express their excitement. Real Housewives of Salt Lake City star Bronwyn Newport has already been spotted carrying one of the cake purses, further solidifying their status as a fashion must-have.
One person wrote in response to the collection, “I need all of them 🍰🍰🍰💕,” while another admitted, “May or may not have ordered the strawberry one!” The cake purses’ calorie-free nature was also a major selling point, with someone else exclaiming, “WOW!!! I CAN WEAR THE CAKE IT’S CALORIE FREE !!!!”
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A New Look for Betty Crocker
The cake purses arrive alongside a new look for Betty Crocker’s baking aisle lineup. Cake, brownie, cookie, muffin, and bar mixes, along with frostings, are rolling out in redesigned packaging with brighter colors and new product photography.
While the new boxes are here to stay, the cake purses are considerably harder to snag. The second drop is scheduled for September 10 at 9 a.m. ET, while supplies last. Given how quickly the first round disappeared, it’s likely that fans will need to act fast to get their hands on one of these coveted cake purses.
In the context of recent food-inspired fashion trends, Betty Crocker’s cake purses stand out for their attention to detail and customizable designs. As the brand continues to push the boundaries of food and fashion, it will be interesting to see how their fans respond to these unique and playful creations.
For those who missed the first batch, it’s worth checking Betty Crocker’s site for updates on the second drop. With the cake purses’ popularity showing no signs of slowing down, it’s likely that they will continue to be a sought-after item among fashion and food enthusiasts alike.
